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Company Feature: Part 6 – Space Jam
Almost a year ago, True North Vapor decided to bring in our first international brand ever. At this point in time, bringing nicotine products across the border was a headache and not even assured to arrive. The CEO here had the clever idea to import only concentrate and have the product bottled here in Canada to the exact specifications of the brand owners. Using this method, we were able to launch Space Jam; a brand sold in 40+ countries at the time and had already had traction here in Canada. Based out of California, the team at Space Jam take...
Company Feature: Part 5 – Maddog E-liquid
For a very large portion of our company’s existence, we survived solely on the sales of our house lines. A little over two years ago now, we were approached by the team at Maddog Juice to carry their products as well. At the time, my predecessor was running the show, but I can only imagine how foreign that idea would have seemed after operating for so long on our own products. Looking back on that decision now that we carry over 90 brands, that was the first stepping stone to growing to where we are today. I first met David,...
Company Feature: Part 4 – Smile ‘N Vape
Last spring, I had the pleasure of meeting Ari Mosaffa from Smile ‘N Vape based out of Quebec. He made the long trip to Brantford, Ontario to see our warehouse and meet with us. I’m sure he had other people to meet in the area but something about how he conducted his business made it feel like he made the trip just to see us. At that point in time, we had 90mL glass bottles of Get Saucy Applesauce that was brought in by my predecessor but with Bill S-5 bringing CCCR-2001 regulations into effect for e-liquid, I had little...
Blue Slushy VS Blue Raspberry, etc
Many who read these articles know that we provide product direct to consumers as well as other retailers. One of the biggest objections we get on the wholesale end is “Well, we already have an (insert flavour here) on our shelves.” So the question then is, why do we have so many duplicate flavours over multiple brands in our catalogue? Before I get into the answer, I just want to put in perspective how many different blue slushy/raspberry flavours we have. Sour Blue Sl by Mod Sauce Blue, Blue Lemon, Blue Tropical, Blue Ice by Keep It 100 Blue Ice...
Eight Things We Have Done to Handle Many Brands
One of the difficulties we have over at True North is making sure that we always have what is needed or wanted by our customers. Over the years this has ballooned into over 90 brands of juice and will likely continue to grow to over 200 in the 2019 and 2020 years. Many people have told us we are crazy and that we would end up in a logistical nightmare, have huge financial difficulties or end up with thousands of bottles in wasted inventory each year. Through hard experience none of that has been true. In fact, the opposite...
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