Jeff Berda RSS
The Three A's
This was an article I wrote a few years ago, before Gold Seal E-Liquid turned into the distribution company True North Vapor. Although there is a lot of information in here for small and medium businesses looking to expand, it is still quite relevant today. ACQUIRE When considering buying another company out, keep in mind it is rarely done by small businesses because it’s simply not cost effective. This is probably the area I am presently trying to learn the most about because it seems like the natural progression of our company. This can also be applied to...
WHY WE DEAL WITH STORES THAT SELL PREDOMINANTLY TOBACCO
There are 2 specific reasons for why we deal with companies that have dealt predominately with tobacco shops in the past. One: The first has to do with the amount of impact we feel we can achieve with our primary goal. That primary goal is to simply assist people in finding that healthier alternative to smoking tobacco. Despite what a lot of people think, within the community there is a HUGE group of the population of smokers who have little to no understanding of how an e-cigarette works and will not easily walk into a vape shop without...
Art of Selling with Integrity & Professionalism
One of the things I have seen many companies struggling with is how to present a product properly without being misleading and complicating the process. I will toss in my two cents to see if I can help improve the process that many people find painful or difficult. BELIEVE IN THE PRODUCT I cannot stress how much it matters to fully dedicate yourself to the product you are standing behind before you try to offer it to other people. Too many times in my career have I seen people trying to sell something simply to make money...
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