When I first entered this industry seven years ago, I knew nothing about vaping. In fact, I hadn’t even smoked a day in my life. I was brought into a store as a salesman, taught about the product and sent to the sales floor to do my thing.
One of the topics that hadn’t really entered my mind was the ratio of PG/VG (Propylene Glycol and Vegetable Glycerine) in the product. At that time, we had one house brand we sold in a 30/70 ratio, heavy on the PG. This made a lot of sense for the hardware available on the market. The product had a much harsher throat hit because of the high PG content which was helping new customers who were transitioning off cigarettes get more of the feeling they were used to without having to resort to a much higher nicotine strength.
It wasn’t until our production manager made a comment to me about a customer complaining that we only offered our products in a 30/70 ratio that I started to question the importance of the blend. Not long after, our product lines were made available in a 50/50 blend, which was so well received that the previous blend was ultimately discontinued.
Flash forward a couple of years where high VG products dominated the market place. We saw stores across the country opening and ONLY buying the higher blends like 80/20 and 90/10; specifically focusing on the sub ohm community. As a distributor, it was somewhat odd to see some stores making 100% of their revenue on this high VG product, whereas other stores stuck with the 50/50 blend and focused on the introductory community. To this day, it still baffles me why so many stores do not service both clientele because the few stores who do are running extremely profitable businesses by being able to service ALL their customers.
Moving forward again to present day, Salt Nicotine is on the rise, and guess what PG/VG ratio it is commonly made in? 50/50!!! It makes sense really. With much higher nicotine/mL of e-liquid, vaping at a significantly lower wattage can yield similar results while simultaneously using less e-liquid.
It wouldn’t surprise me to start seeing low salt nicotine values in high VG product rise in popularity if history does continue to repeat itself. Personally, I think the market is right where it needs to be for the purpose of providing an alternatively to cigarettes. The consumers who enjoy blowing the big clouds of vapour still have their wide array of products to choose from and those who are looking for something more discrete that satisfies with fewer puffs have some amazing salt nic options that are entering the market constantly.
Tim Howey
General Manager
True North Vapor
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